| Communication |
The target audience is the source from which all media originates and ends. Encouraging people draw gives to the ordinary villager and the marginalized, a means for expression. |
 |
Audience-Centered Strategy
Strategic steps for a communication process
Field test existing communication productseliminate possibilities for miscommunication
Initial discussion with target audienceidentify needs and priorities of the audience
Drawing session with target audiencegenerate pictorial dictionary for the area
Integration of rural images into communication media designorient media to rural visual language
Field test integrated designs with target audienceensure acceptability of an idea and comprehension of images and messages
Revise as neededdecrease chance of miscommunication
Repeat field test and revisions as neededcomplete approval from audience
Final prototype mediaproduce effective communication media
